Sheena Ford-McNichol

Communication & Community Manager


Sheena is the Communication and Community Manager at VILLEPIN Group, where she specialises in strategic communications and customer relationship management, ensuring collectors and visitors engage with art and culture at its finest. Born and raised in Hong Kong, Sheena brings authenticity and warmth to her work, fostering meaningful connections within the city’s vibrant arts ecosystem.

With a Bachelor of Arts in History of Art from the University of Leeds, Sheena has cultivated a profound appreciation for artists’ legacies across time. Her early career in archival systems and Hong Kong galleries equipped her with the analytical expertise to interpret exhibition and visitor data—a skill she now leverages to create bespoke experiences for VILLEPIN’s collectors and community.

Since joining VILLEPIN Group in 2019, Sheena has expanded her expertise across consultancy and sales management within the Group’s lifestyle branch, before seamlessly transitioning into her current role. Today, she develops thoughtful messaging and curated experiences that elevate the Group’s offerings and strengthen audience engagement. Her work reflects a deep commitment to ensuring art remains a transformative force, enriching lives and inspiring innovation within Hong Kong’s dynamic cultural landscape.

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